USGA Announces On-Site Fan Experiences for 81st U.S. Women’s Open Presented by Ally

The United States Golf Association (USGA) today unveiled the fan experience lineup for the 81st U.S. Women's Open Presented by Ally, set for June 4-7 at The Riviera Country Club in Pacific Palisades, Calif. Whether it's watching the world's best compete on one of golf's most storied courses or engaging with interactive activations throughout the grounds, fans can expect a week that goes well beyond the ropes. 
 
"This is the first time the U.S. Women’s Open will be played in Los Angeles," said Jon Podany, USGA chief commercial officer. "We’re grateful to our partners for helping us provide fans plenty to experience in addition to watching the world’s best compete on an iconic stage." 

Grounds are open June 2-7. Here's what fans will find: 

Exclusive Ally x USWO Mini Prints by Inciardi   

Travel the course to collect unique and exclusive U.S. Women's Open Presented by Ally themed mini prints from Anastasia Inciardi, by visiting mini print machines located in the USGA Experience Tent in Fan Central, by Hole 14 and Trophy Club, and near the 17th green. Explore the artwork and learn more about Ally, the Presenting Partner of the U.S. Women’s Open.

U.S. Women’s Open Trophy Experience Hosted by Lexus 

Located on hole 14, the Trophy Experience Hosted by Lexus provides fans with the opportunity to take their photo with the U.S. Women’s Open Trophy and explore some of the latest Lexus vehicles. Additionally, fans will have the chance to meet Lexus golf ambassador and major champion Hinako Shibuno during the week.

T-Mobile Benefits Hub 

New this year, T-Mobile members are invited to visit the T-Mobile Benefits Hub near the T-Mobile Range to claim complimentary food and beverage vouchers, premium giveaways, and learn how to access reserved viewing areas around the course. In addition, T-Mobile members can claim complimentary gallery tickets for Tuesday, June 2, directly at the Ticket Office. 

Sun Cruiser, the Official Ready-to-Drink Cocktail of U.S. Women’s Open 

Sun Cruiser is bringing the good vibes as the presenting partner of the "19th Hole" inside Fan Central. Fans 21 and older can crack open a cold one — available in a variety of Sun Cruiser flavors — at the 19th Hole and at locations throughout the grounds.

Ticket Office Presented by SeatGeek 

Fans can scan their ticket at the Main Entrance and strike a pose in front of SeatGeek's exclusive championship mural — a can't-miss photo moment to kick off your day at Riviera Country Club. 

GOLFZON Simulators  

Think you can conquer Riviera? Fans can step inside a GOLFZON simulator and test their skills on the picturesque par-3 14th hole. Located in both the USGA Experience within Fan Central and the Champions Pavilion, the state-of-the-art simulators put you right on one of golf's most storied layouts — the same iconic course the world's best women's players are competing on.

Hero Pavilion

The USGA is proud to honor military members and first responders with complimentary gallery tickets, plus one guest, available through a simple online verification process. Verified guests will also receive access to the exclusive Hero Pavilion at the 17th hole, available on a first-come, first-served basis. 

USGA Experience   

The USGA Experience located in Fan Central is part history lesson, part playground. Discover the story of the U.S. Women's Open, see how the USGA and Deloitte are using AI to make the Rules of Golf more accessible — and try to stump the Rules AI expert yourself. Read the greens at the GHIN Putting Experience presented by Sentry, take a virtual swing on Riviera's legendary 14th hole through the GOLFZON simulator for a chance to win prizes, and learn about the U.S. National Development Program. Additional prints by Anastasia Inciardi are also available here.

Junior Experience Featuring LPGA*USGA Girls Golf 

Built for the next generation of fans, the Junior Experience runs daily from 9 a.m. to 5 p.m., Thursday through Sunday. LPGA*Girls Golf hosts an interactive "Big Dreams" table where young attendees share their goals and aspirations. A nine-hole Junior Scavenger Hunt lets kids explore the course — return your completed scorecard to the merchandise pavilion for a prize.

Fans ages 17 and under are admitted free any day of the week with a ticketed or credentialed adult (up to four juniors per adult). An Autograph and Selfie Zone offers juniors the chance to meet players after their rounds.